The reshuffle of Jiantao sanitary ware industry has been called for 3 years. From the perspective of enterprises, some experts have listed many fatal flaws in the ceramics industry, including decision-making ability, positioning, image, communication, innovation, and even the role of industry associations, but the effect of shuffling is not obvious. Of course, there is also a gratifying side. A group of companies that value management capabilities, marketing skills, and product innovation have begun to emerge. It can be said that the basis for rapid shuffling has been formed. Judging from the situation this year, the policy environment of Jiantao sanitary ware industry has also undergone fundamental changes.
In addition to radiation standards, the control of water output, the cancellation of export tax rebates, the decline in real estate sales, and the sharp increase in sales pressure, the country's recent rigid restrictions on energy consumption have imposed stricter limits on the development of the industry. Insiders pointed out that these policies of the country put more pressure on companies outside the 20 companies in the industry. Although there are many internal problems in the company, the export situation is not optimistic, the domestic sales space is not growing fast, and the national standards are getting stricter, but the pressure is back to the pressure, will the industry's reshuffle speed continue as slowly as in previous years? Some experts believe that, The speed of reshuffle of Jiantao sanitary ware industry depends on the enforcement of relevant government departments. Judging from the country’s enforcement of the other seven major industries, ceramic companies with high consumption and pollution cannot escape the country’s strict enforcement environment this year. High resource consumption, high energy consumption, high environmental pollution, and low added value. The contradiction between the “three highs and one low” of the ceramic sanitary ware industry and the national policy can no longer be alleviated. In fact, it has directly harmed the country’s sustainable development. The degree that the country cannot tolerate.
There were two landmark events: First, the Premier of the State Council personally served as the leader of the National Energy Conservation and Emission Reduction Leading Group. This in itself is a strong signal. Second, after the Taihu Lake in Wuxi was polluted, the Secretary of the Jiangsu Provincial Party Committee publicly admitted that the incident had harmed the development model of Southern Jiangsu and affected the modernization process of Jiangsu. He vowed to solve the pollution problem even if it did not develop for a year. It can be seen from the above two landmark events that the problems of energy consumption and pollution have been raised to a high level.
For this reason, if an enterprise wants to survive, it must increase investment, reduce energy consumption and pollution, so that the operating cost of the enterprise will increase a lot (in fact, some enterprises have already acted). But why do some large companies still agree that they will not increase prices? In addition to their own explanations, there are at least the following reasons: First, once the government takes severe action, it will be a once-in-a-lifetime big deal to promote the concentration of market share to a few companies. opportunity.
Therefore, these large companies would rather absorb the costs themselves than raise prices. Second, some companies must also realize that the future is not good, and they are likely to sell goods at low prices. If a company raises prices, it is objectively helping high-energy-consuming companies. In this way, the damage to large enterprises and the industry is even greater. The two evils are the lesser one, so large companies would rather tolerate the immediate difficulties.
However, due to this reason, this year's market is likely to show that some companies are shoddy in sales and the quality of after-sales service is reduced, and even some companies will evaporate after shipment. In such a situation, consumers will have nowhere to complain. This situation has already appeared in home improvement companies and building materials supermarkets, and this situation is more worthy of attention and vigilance. In addition to strict law enforcement, public opinion propaganda and public opinion supervision are also indispensable to prevent shoddy products, service quality degradation, and enterprise evaporation.